Academic Libraries Should Consider a Strategic Approach to Promotion and Marketing of e-Books
نویسنده
چکیده
Objectives – The main objectives of this study
منابع مشابه
مقایسه بازاریابی در کتابخانههای دانشگاه علوم پزشکی تهران و شهید بهشتی براساس مدل 7p در سال 1396
Background and Aim: Libraries need strategies, such as marketing, to provide services to patrons. The purpose of this research is to compare the components of marketing in academic libraries of Tehran University of Medical Sciences (TUMS) and Shahid Beheshti University of Medical Sciences (SBUMS) based on the 7ps Marketing Mix Model. Materials and Methods: This is a cross-sectional, comparativ...
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